The new Trodat slogan perfectly communicates the crucial competitive advantage of the Trodat brand: You can only enjoy "the reliability of the original" by using Trodat products. It is short, clear and unique in the stamp industry and has the effect of clearly differentiating Trodat from the competition. The new slogan is as follows:

With "CREATING ORIGINALS" Trodat does not just refer to itself as being the inventor of the Original Printy - the most popular plastic self-inking stamp - it also promises to create more original products in the future and clearly establishes its leadership in innovation. For the stamp user, "CREATING ORIGINALS" means that any document marked with a Trodat stamp also becomes an original.